Tunnel Vision is a brand and online store for a surfboard company. Inspired by vintage surf posters and the simplicity of coastal living, the visual language is clean, grounded, and tactile.
The logotype is bold and structured, mimicking the narrow passage of a tube wave, a nod to the name "Tunnel Vision." The supporting palette draws from earthy textures and sea-washed tones, while the layout remains minimal and user-friendly to support the ecommerce experience. The moodboard guided decisions around photography, materials, and tone, aiming for a brand that feels both adventurous and authentic.
