My experience in the digital design space spans both independent and in-agency projects, working across responsive web design and development, brand identity systems and digital campaigns. I combine design fundamentals with an AI-assisted creative approach, using generative tools to accelerate ideation, develop visual concepts and explore new creative directions. I approach design with empathy and curiosity by honing in on my ability to observe, and by doing so: becoming receptive to the information needed for design problem solving.
SERVICES.
Web Design
UX/UI design
Interactive prototyping
Design systems
Custom Website & Mobile app design
CMS site builds & optimization
Small business & service websites development
Branding
Brand identity & strategy
Logo design & visual systems
Brand voice for multi-platform consistency
Brand guidelines & style guides
Presentation design
Motion & kinetic branding
Graphic Design
Marketing & campaign collateral
Social media design
Print asssets
Presentation & pitch deck design
Generative ideation
Graphic posters
STACK.
Figma
UX/UI / Web Design / Social Graphics
Adobe CC - Psd / Ai / Ae
Image editing / Vector graphics / Motion graphics
Adobe Firefly
Concept generation / Generative art
Midjourney
Concept generation / Generative art
Wordpress
CMS website build
Microsoft Suite
PPT / Word / Excel
UX Pilot
Wireframes / User flows / HI-fi Interface
Lovable
Static interface to production ready applications
Framer
Static interface to production ready websites
EXPERIENCE.
Senior Digital Designer
Clockwise Marketing
2023 - 2026
Developed and executed digital projects for London-based Marketing agency. The work was across branding, website design and development, and campaign assets for corporate sustainability clients. Daily collaboration with another designer, our team of marketing specialists, and strategists, helped deliver creative commercially appealing projects.
Senior Product Designer
TROOP Travel
2022 - 2023
Co-Led UX/UI design for an in-house web-app serving the sustainable business travel industry, from journey mapping through to high-fidelity interface design and feature launches.
Freelance Design
Self-employed
2020 — Present
Multi-disciplinary creative work: Branding, UI Design, Video, and Graphic Design. For 10+ clients across sectors.
