Ginger
Ginger Ginger offers a dining experience that's wholesome, shareable, and unpretentious. The brief was to reflect their in-person personality with their brand identity. I created a logo, logomark and a series of merch applications with an aim to create a visual language that felt handcrafted and considered.
Year
2024
Scope
Logo | Visual Identity | Merchandise
Client
Ginger Ginger
A refined visual identity, logo and merchandise.
Solution
The system was built around expressive typography, gritty textures, and a visual language that felt more found than designed. The goal was to make something that looked like it belonged to the culture it was trying to reach
