Ginger Ginger

Ginger Ginger offers a dining experience that's wholesome, shareable, and unpretentious. The brief was to infuse personality into the visual identity of this Ramen restaurant. Includes a logo, logo mark and merch applications with an aim to create a visual language that feels handcrafted and considered.

Year:

2024

Scope:

Visual Identity

Tools:

Ginger Ginger

A refined visual identity, logo and merchandise.

Solution

The system was built around expressive typography, gritty textures, and a visual language that felt more found than designed. The goal was to make something that looked like it belonged to the culture it was trying to reach.

Tools

Illustrator | Photoshop | Adobe Firefly