Tunnel Vision

Created a complete brand identity including logo, typography, color palette, and core brand assets.

Year:

2024

Scope:

Visual identity, e-Commerce

Tools:

Tunnel Vision

A complete visual identity created for a growing coffee brand focused on warmth, consistency, and recognition.

Challenge

The brand lacked a clear identity and struggled to stand out in a competitive market.

Solution

Developed a cohesive brand system including logo, typography, and color palette that communicates personality and consistency across all touchpoints.

Tools

Illustrator | Photoshop | Figma | Adobe Firefly | Claude Design